This project was a branding exercise for my mother’s vintage jewellery business, where I was asked to explore a new name and logo design. While the final branding was still to be decided, these initial iterations were developed in response to her brief. I focused on capturing the timeless elegance of vintage jewellery by using a simple, refined colour palette and a classic serif font to reflect the heritage feel of the brand. The designs aimed to balance sophistication with a personal, handcrafted touch, helping to give the business a fresh yet authentic identity.