Beyond the Streets was a campaign I created with a partner to raise awareness around homelessness in Oxford. The aim was to challenge common misconceptions and show that not all homeless people are dangerous or “bad” – many are simply in difficult circumstances and deserve compassion and support. We designed a series of posters, advertisements, a website and an app to humanise those living on the streets and encourage the public to see them as individuals with stories. Through thoughtful visuals and clear messaging, the campaign hoped to shift public attitudes and promote kindness, understanding, and action.