The concept of Glowe was built around the idea of wellness and enjoyment coexisting, with a focus on ingredients that support mood and clarity, such as Lion’s Mane, Ashwagandha, and CBD. The brand is all about offering a true alternative- not a compromise. Whether it’s after a long night out or a chilled pub evening, Glowe gives people the freedom to feel good and still enjoy the experience. This project allowed me to explore the world of health branding and gave me space to push creative boundaries in a commercial context